The importance of search engine optimization (SEO) for digital publishing is well-known, but it's not always clear which tools are helpful.

A publisher's success often relies on being more visible in search engine results. This means creating content that's well-optimized to draw in more readers, increase revenue, and strengthen the brand.

Having a good grasp of SEO is crucial, but trying to manage without the right tools can lead to frustration and wasted effort. For instance, manually checking competitor keywords doesn't make much sense when an AI tool can do it in seconds.

In the cutthroat world of digital publishing, being more efficient can be the difference between leading the pack or trailing behind.

Google itself is a testament to the importance of online visibility, with an average of 85.4 billion monthly visits in the six months leading up to April 30, according to Statista.

There are many AI Content Generators out there, each with their own strengths and weaknesses. We've compiled what we believe are the 25 best AI SEO tools for publishers.

Top 25 AI SEO Tools (Reviewed & Compared)

Jasper

Jasper is an AI writing assistant designed to create SEO-optimized content, including blog posts, emails, and marketing materials. It requires seed words and a desired tone of voice to generate content.

Best Features:

• Over 50 templates for various content types.

• Auto-save and plagiarism checker.

• Brand voice customization.

• Multi-user login for collaborative work.

Limitations:

• Full SEO capabilities might require integration with third-party tools.

• May produce repetitive content without careful management.

Pricing:

• Offers a 7-Day Free Trial.

• Creator: $49/month for one seat.

• Teams: $125/month for three seats.

• Business: Custom pricing.

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AlliAI is a comprehensive AI SEO tool designed for quick website optimization. It features Bulk Onpage Optimization and a live editor for real-time content and code edits.

Best Features:

• Site-wide optimization rules and individual page code changes.

• Self-Optimizer for Traffic ROI with real-time keyword testing.

• Live editor for on-page content and code optimization.

Limitations:

• May provide overwhelming optimization suggestions.

• Some features might be complex for beginners.

Pricing:

• Consultant: $249/month for 10 sites and users.

• Agency: $499/month for 25 sites and users.

• Enterprise: $999/month for unlimited sites and users.

Pro Rank Tracker

Pro Rank Tracker offers real-time updates on content ranking in search engines. It's designed for accuracy and time efficiency, with features for worldwide and multilingual tracking.

Best Features:

• Daily automatic updates and on-demand updates.

• International tracking across multiple languages.

• User-friendly interface and comprehensive reporting.

Limitations:

• Personalized and localized results might affect perceived accuracy.

• May have a learning curve for new users.

Pricing:

• Specific pricing details were not provided in the sources. Users typically need to contact for custom pricing.

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RankIQ

RankIQ is an SEO toolset tailored for bloggers and businesses focusing on creating optimized blog content. It provides SEO content briefs and optimization assistance.

Best Features:

• SEO content briefs for quick outline creation.

• Content-optimizing writing assistant.

• Ability to optimize older posts quickly.

Limitations:

• Primarily focused on blog content, which might not suit all business types.

• Limited information on advanced features or integrations.

Pricing:

• Starts at $49, with specific details and tiers likely available on request.

INK

INK is an AI writing tool that also serves as an SEO assistant. It's designed to help users create content that outranks competitors by finding the right keywords and optimizing content.

Best Features:

• AI Writer for long-form content.

• SEO Optimizer to score and enhance content.

• Automated keyword search and keyword clustering.

Limitations:

• May require advanced SEO knowledge for best results.

• Specific features might be overwhelming for beginners.

Pricing:

• Specific pricing details were not provided in the sources. Users typically need to contact for custom pricing.

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HubSpot AI Tools are a set of features within HubSpot's platform designed to enhance content creation and SEO strategy through artificial intelligence.

Best Features:

• SEO suggestions tools scan your website and automatically pinpoint opportunities for optimization.

• AI content assistant helps toggle between manual and AI content creation.

• Generates ideas, outlines, paragraphs, and email content for various marketing needs.

Limitations:

• May require integration with other HubSpot tools for full functionality.

• Specific advanced features might require a learning curve or additional resources.

Pricing:

• Pricing details are typically provided upon request and may vary based on the specific tools and plans chosen.

SEO.ai

SEO.ai is an AI SEO software designed to speed up content creation and optimization processes, offering a range of tools for keyword research and content enhancement.

Best Features:

• Generates complete blog posts, including formatting and bullet points.

• Advanced AI options and insights for keyword research.

• Customization options for tone of voice, target audience, and language.

• AI-based suggestions for headlines and titles.

Limitations:

• May require a deeper understanding of SEO to fully leverage all features.

• Pricing might be on the higher side for smaller businesses or individuals.

Pricing:

• Specific pricing details were not provided in the sources. Users typically need to contact for custom pricing.

Paraphrasingtool.ai

Paraphrasingtool.ai is an AI writing assistant that helps users paraphrase content while ensuring readability and originality.

Best Features:

• Multimedia paraphrasing capabilities.

• Downloadable results for easy access and use.

• Sentence-level rephrasing for detailed editing.

• Multiple paraphrasing modes to fit different needs.

• Tone customization to match the desired style.

Limitations:

• May not replace the need for human proofreading and editing entirely.

• The quality of paraphrasing might vary based on the complexity of the original text.

Pricing:

• Offers a range of tools, but specific pricing details were not provided. Users may need to explore the website or contact the provider for more information.

NeuronWriter

NeuronWriter is an AI content optimization tool that uses data from Google SERPs, competition insights, and NLP to help users create high-ranking, SEO-optimized articles and social media posts.

Best Features:

• AI Writer generates AI-written content for efficient writing and optimization.

• Internal Linking provides recommendations for related sites, simplifying link building.

• Competitor Analysis gives insights into what drives the ranking of competitors' content.

• Supports over 170 languages and includes a Document Management system.

Limitations:

• May require an understanding of SEO and content strategy to use effectively.

• The breadth of features might be overwhelming for beginners.

Pricing:

• Starts at EUR 19 monthly, with higher tiers offering more features.

OutRanking

OutRanking is an AI SEO tool designed to address issues with organic traffic and engagement by automating content creation and targeting organic content through SERP analysis.

Best Features:

• Outline Builder and Concepts features for structured content creation.

• SEO Content Editor for on-page optimization.

• Internal linking suggestions to enhance site structure.

• Generates meta titles, descriptions, and optimizes H2 and H3 tags.

Limitations:

• Might be more suited for users with a basic understanding of SEO and content creation.

• The scope of features may require a time investment to fully utilize.

Pricing:

• Offers plans starting at $79 for solo use, with higher tiers for professional and company use.

Diib

Diib is an AI SEO tool designed to provide insights for growing your business through SEO and traffic analysis.

Best Features:

• Personalized growth plan with customized objectives and alerts.

• Monitors SEO keywords, backlinks, and competitor rankings.

• Provides a daily health score to assess your website's performance.

• Automates website monitoring for speed, security, and ranking changes.

Limitations:

• May require some SEO knowledge to fully leverage all insights.

• The free plan might have limited features compared to the Pro plan.

Pricing:

• Offers a free plan.

• Pro plan is available at $7.99 per month.

Surfer SEO

Surfer SEO is a comprehensive tool that simplifies the SEO process by helping users gather information, create content, optimize, and conduct automated SEO audits.

Best Features:

• Grow Flow provides weekly SEO insights for content strategy.

• Keyword Research tool for finding related topics and assessing keyword difficulty.

• SEO Audit tool for identifying errors and insights like page speed and keyword density.

• Content Editor and AI Outline Generator for content creation.

Limitations:

• May have a steep learning curve for beginners.

• Some users might find the keyword research function limited compared to other tools.

Pricing:

• Offers a free version.

• Paid tiers start at $49 per month.

PageSpeed Insights

PageSpeed Insights is a free tool provided by Google that analyzes the speed of web pages and offers suggestions for improvement.

Best Features:

• Provides detailed reports on page performance on both mobile and desktop.

• Offers suggestions for improving page load times.

• Easy to use and understand, even for non-technical users.

Limitations:

• Results can sometimes be technical and might require web development knowledge to address.

• Only focuses on speed, not other aspects of SEO.

Pricing:

• Free to use.

Scalenut

Scalenut is an all-in-one SEO and AI Content Marketing tool that uses AI to provide keyword planning, SERP analysis, and content optimization.

Best Features:

• AI-driven keyword planner and SERP analyzer.

• SEO article writer creates content based on SERP data.

• Real-time feedback and recommendations to enhance post visibility.

Limitations:

• Might be overwhelming with features for beginners.

• Some advanced features may require a higher-tier plan.

Pricing:

• Specific pricing details were not provided in the sources. Users typically need to contact for custom pricing.

Pictory

Pictory is an AI video generator that allows users to create and edit high-quality videos quickly and efficiently.

Best Features:

• Easy creation and editing of videos from scripts.

• Useful for webinars, podcasts, and recordings with text-based editing.

• Automatically captions and summarizes videos.

Limitations:

• May not offer as much control as professional video editing software.

• Quality of the final product can depend on the input script.

Pricing:

• Specific pricing details were not provided in the sources. Users typically need to contact for custom pricing.

NitroPack

NitroPack is an AI SEO tool designed to improve a site's search rankings by optimizing website speed through advanced caching mechanisms and image optimization.

Best Features:

• Reduces page loading times significantly.

• Comprehensive image optimization tools, including automatic conversion to WebP format.

• Simple implementation with plugins for various CMS platforms.

• Multiple features for speed optimization, including HTML, CSS, and JavaScript performance improvements.

Limitations:

• Focuses solely on webpage loading speed, not other SEO aspects.

• Limited compatibility with some web content management systems and plugins.

Pricing:

• Business: $21/month for one website.

• Growth: $51/month for one website.

• Scale: $176/month for one website.

• Custom plans are available upon contact.

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Neuraltext

Neuraltext is a comprehensive AI copywriting tool that combines keyword research and content optimization to improve SEO and content strategy.

Best Features:

• Over 50 templates for various content types, including ads, slogans, and blog ideas.

• Uses data from ranked pages on Google for well-researched content suggestions.

• Keyword research and recommendation tool with difficulty scores.

• Team collaboration tools for content creation and strategy.

Limitations:

• The user interface may be cumbersome for some users.

• Some SEO features like link building and backlink checking might be missing.

Pricing:

• Lite: $23/month per user.

• Plus: $89/month per user.

• Pro: $219/month per user.

• Ultra: $399/month per user.

ClickUp

ClickUp is a versatile project management platform with built-in AI SEO tools designed to enhance content creation, optimization, and overall productivity.

Best Features:

• AI SEO tools integrated into a comprehensive project management platform.

• Natural language processing for AI-generated content that anticipates search intent.

• Large library of SEO AI Writing Prompts for efficient artificial intelligence use.

• Integrates with other industry-leading programs and SEO tools.

Limitations:

• Traditional SEO tasks may require additional specialized tools.

• Limited tools for tracking search engine performance over time and link building.

Pricing:

• Free Forever plan available.

• Unlimited: $7/month per user.

• Business: $12/month per user.

• Enterprise: Custom pricing.

• ClickUp AI is available on all paid plans for an additional $5 per Workspace member per month.

Writing killer content but still struggling to rank? Ditch guesswork and leverage machine learning for SEO to write content Google loves and audiences engage with.

WordLift

WordLift is an AI SEO tool that focuses on creating structured data and enhancing content for better ranking and user experience.

Best Features:

• Generates structured data for search engines to improve organic traffic.

• Organizes content for better display in Google Shopping and other platforms.

• Built on multiple AI platforms for a comprehensive approach.

• Offers a free trial to compare against other AI SEO tools.

Limitations:

• Lacks general content creation tools.

• Setup can be complex for sites with many internal links.

• Limited support for all types of structured data and integration with non-WordPress sites.

Pricing:

• Starter: ~$63 (€59)/month for one website.

• Professional: ~$106 (€99)/month for two websites.

• Business + E-commerce: ~$266 (€249)/month for five websites.

• Enterprise: Custom pricing.

Byword

Byword is an AI content generator focused on creating SEO-optimized articles by analyzing target keywords and defining writing styles.

Best Features:

• Generates informational articles optimized for search engine placement.

• Uses advanced algorithms to bypass most AI detectors.

• Supports nine languages and allows users to define a writing style.

• Capable of generating multiple articles simultaneously.

Limitations:

• Costs the same for generating short social media posts and long articles.

• Limited to AI text generation with no other SEO tools.

• Not suitable for non-factual content creation.

• Lacks collaboration and project management tools.

Pricing:

• Starter: $99 for 25 credits/month.

• Standard: $299 for 80 credits/month.

• Scale: $999 for 300 credits/month.

• Unlimited: $2,499 for unlimited credits.

  
  

Interesting read:

MarketMuse is an AI content intelligence and strategy platform that helps optimize content for better search engine rankings and topic authority.

Best Features:

• Comprehensive SERP analysis to understand competitive content.

• Content brief generator for improving search quality and guiding new articles.

• Content planning tools to prioritize and track suggested changes.

• Assesses content quality and topic authority across content clusters.

Limitations:

• Can be difficult for new users to implement.

• Steep learning curve and basic content editor.

• Limited collaboration and project management tools.

Pricing:

• Free: $0 for 10 queries/month.

• Standard: $149/month per user.

• Team: $399/month for three users.

• Premium: Custom pricing.

Frase

Frase is an AI SEO tool designed to optimize content for SEO, providing tools for creating content briefs, writing, optimizing, and analyzing content.

Best Features:

• Simple and intuitive user interface.

• Strong content creation capabilities with AI templates.

• SEO analysis and competitor analysis tools.

• Content automation and content scoring.

Limitations:

• Limited keyword research tools.

• Lacks integration with common content management systems.

• No project management tools and a somewhat cumbersome brief and outline process.

Pricing:

• Solo: $14.99/month per user for four articles.

• Basic: $44.99/month per user for 30 articles.

• Team: $114.99/month for three users with unlimited articles.

• Enterprise: Custom pricing.

WriterZen

WriterZen is a content creation platform optimized for SEO, featuring tools for topic discovery, keyword ranking, and content editing with AI text generation.

Best Features:

• Topic discovery tool for creating linked topic clusters.

• Broad keyword research and recommendation tool.

• Content editor with competitive data and team collaboration tools.

• Workflow-centric design optimized for search engine rankings.

Limitations:

• User interface can be cumbersome for some SEO strategies.

• Missing some SEO features like link building and backlink checking.

• Limited project management and collaboration tools.

Pricing:

• Lite: $23/month per user.

• Plus: $89/month per user.

• Pro: $219/month per user.

• Ultra: $399/month per user.

Confused about using AI content for your website? Get clarity! Demystify Does AI Content Rank in Google? and Can Google Detect AI Content? to make informed decisions and boost your growth with strategic AI content.

Semrush

SemRush is a comprehensive suite of over 50 AI-driven SEO tools designed to support marketing professionals in maximizing their success in organic search rankings.

Best Features:

• AI-driven keyword research and technical SEO audits.

• SERP position tracking and AI-enhanced content creation.

• Competitor analysis, keyword & backlink gap analysis.

• AI-powered ad optimization and real-time content metrics.

Limitations:

• Can be overwhelming due to the breadth of features.

• Some advanced features may have a steep learning curve.

Pricing:

• Offers a 14-day free trial.

• Paid version costs $119.95 per month.

Speedybrand.io

Speedybrand.io is an AI SEO tool designed to enhance brand presence and SEO performance, although specific details were not provided in the sources.

Best Features:

• Typically, tools like this offer brand analysis and optimization suggestions.

• May include features for monitoring brand mentions and performance.

• Likely provides insights for improving brand visibility and search rankings.

Limitations:

• Specific features and limitations were not detailed in the sources.

Pricing:

• Pricing details were not provided in the sources. Users typically need to contact for custom pricing.

Read more: ̌8 Best SEO Automation Tools For Busy SEOs

What Should You Look for In AI SEO Tools?

When selecting AI SEO tools, it's essential to consider several key factors to ensure they meet your needs and integrate well with your existing workflow. Here's what you should look for:

• Integration Capabilities:

  • Ensure the tool integrates seamlessly with your current content creation, productivity, and project management solutions.

  • Check for compatibility with other marketing tools and platforms you're already using.

• Data Quality and Sources:

  • The tool should pull from comprehensive and reliable data sets to make accurate suggestions and generate content.

  • Look for tools that use advanced machine learning and natural language processing to understand and improve your content.

• Automation and Efficiency:

  • The tool will help with automated SEO tasks to free up your time for more strategic activities.

  • Look for features that streamline your SEO workflow and make the process more efficient.

• User Guidance and Support:

  • A good AI SEO tools should guide you through the SEO process, minimizing the learning curve and trial and error.

  • Check for available support, tutorials, and customer service to help you make the most of the tool.

• Collaboration Features:

  • If you work as part of a team, look for tools that fit into a collaborative work environment and allow for easy sharing and communication.

• Ethical and Transparent Practices:

  • Ensure the tool adheres to ethical standards, especially regarding data privacy and the use of AI-generated content.

  • The tool should be transparent about how it uses AI for SEO and where its data comes from.

Ethical Considerations in AI SEO Software

As AI continues to play a significant role in SEO, it's crucial to consider the ethical implications of using such technology. Here are some ethical considerations to keep in mind:

• Transparency:

  • Users should understand how the AI makes decisions and suggestions. Tools should be transparent about their algorithms and data sources.

  • There should be clarity about how AI-generated content is created and whether it's distinguishable from human-created content.

• Data Privacy:

  • Ensure the AI SEO tools complies with data protection regulations and respects user privacy.

  • Check how the tool collects, stores, and uses data, especially if it involves personal or sensitive information.

• Content Authenticity:

  • Consider the impact of AI-generated content on authenticity and trustworthiness. Ensure that content created by AI maintains a high standard of quality and accuracy.

  • Be aware of the potential for AI to create misleading or false content and have measures in place to prevent this.

• Fairness and Bias:

  • AI should not perpetuate or amplify biases present in the data it's trained on. Look for tools that actively work to reduce bias and promote fairness.

  • Consider the diversity of the data sources the AI uses and whether it represents a broad range of perspectives.

• Impact on Employment:

  • Consider how the use of AI in SEO might affect job roles and responsibilities. Ensure that it's used to augment human skills rather than replace them.

  • Provide training and support for team members to adapt to new tools and technologies.

• Responsibility and Accountability:

  • Determine who is responsible for the content and decisions made by the AI. There should be clear accountability for any issues or errors that arise.

  • Regularly review and audit the AI's performance and impact to ensure it meets ethical standards and business goals.

To Sum Up

Using AI tools for SEO is crucial in the competitive world of digital marketing.

These powerful tools can make your website perform better organically, saving you time and effort while giving you better results than if you did everything by hand.

Sure, you could do it all manually, but is that smart when everyone else is using more advanced methods?

So, mix the strengths of AI with your own creativity and knowledge to help your pages reach the top of Google's first page!

For those eager to experience the transformative impact of AI-driven SEO, Speedybrand.io extends an invitation to try its services. Dive into a 3-day free trial and witness firsthand how personalized AI content can elevate your search engine rankings and bring a surge of new visitors to your website.