Automation is really shaping the world of digital marketing right now. Over 75% of businesses are already using some type of marketing automation. If you haven't started yet, chances are you're considering it.

Among various types of marketing automation, SEO automation really stands out. It’s not just a time-saver; it can bring impressive results without needing to spend a lot on an expensive agency. Keep reading to learn more about the top SEO automation tools to save time.

What is SEO Automation?

SEO automation refers to the use of technology and software tools to automate repetitive and time-consuming SEO tasks. By leveraging automation in SEO, marketers can streamline their efforts, increase efficiency, and improve the overall effectiveness of their campaigns.

One of the key benefits of automating SEO tasks is that it allows businesses to focus on more strategic and creative aspects of their marketing plans. Additionally, SEO marketing automation help to eliminate human error, ensuring a consistent and accurate approach to SEO.

Artificial intelligence (AI) plays a crucial role in the evolution of SEO automation. AI SEO Tools analyze large amounts of data, identify patterns, and provide valuable insights that guide marketing strategy. These advancements in AI technology enable marketers to achieve better results with less manual effort, making SEO automation an essential component of a successful digital marketing campaign.

Can You Automate SEO?

Absolutely, you can automate many parts of SEO.

While it's true that not every aspect of SEO can be automated, many repetitive and straightforward tasks can be, freeing up your time for more complex work.

Here are some automated SEO tasks:

• Tracking keyword rankings

• Performing site audits

• Analyzing competitors

• Monitoring backlinks

• Keeping track of brand mentions

• Generating reports

• Analyzing backlinks

You can use specialized SEO automation tools or even the Python programming language to take a huge load of work off your plate.

If you don't have programmers on your team, using Python to automate tasks might be tough.

That's why relying on SEO automation tools could be a more practical and effective solution for you.

Stop wasting time on manual content creation! Programmatic SEO automates content creation and optimization, saving you valuable time and resources to focus on other crucial aspects of your business.

Benefits Of SEO Automation

SEO Automation Gathers Important Data

Data is incredibly valuable today. It's not a magical solution, but it provides clear guidance for your decisions. Insights based on data show you where to focus your efforts for the best outcomes.

SEO Automation uncovers important data that's hard to find manually. For starters, it simplifies tracking keywords. You can keep an eye on things like search volume, competition, and related keywords as they change constantly.

SEO automation also provides crucial insights into your website's authority. Think of this as your website's score. High-quality, trustworthy websites score high out of 100 points, while low-quality sites score low.

To boost your website's authority, SEO automation tools track your backlinks. Generally, you want many backlinks, but links from low-quality sites can harm your score. Automation helps you quickly scan and manage these links. You can block bad links and connect with reputable sources.

A good SEO strategy considers many data points. Content automation gathers this detailed, timely information for you.

SEO Automation Helps Prevent Team Burnout

The American Management Association highlights that burnout can seriously affect productivity. Burnout often results from monotonous tasks in a high-pressure environment.

Many SEO tasks are repetitive and require attention to detail. Over time, this can lead to burnout among even your best team members, affecting morale and productivity and possibly leading to turnover.

Investing in SEO automation is an investment in your team. Google appreciates teams with "smart creatives" who can bring innovative ideas. Instead of burdening them with repetitive tasks, search engine optimization automation frees them up for creative problem-solving, laying the groundwork for innovation.

SEO Automation Supports Business Growth

Scaling a business is crucial, especially for startups and small businesses, but it's risky to scale too quickly without proper systems.

SEO work is intense, making scaling difficult. For instance, in local SEO, being listed in local directories is key. However, managing numerous listings is overwhelming for most teams.

Read more: The Role of Automated Local SEO to Get Ahead in Your Neighbourhood

SEO automation allows you to manage all your listings from one place with just a few clicks. This makes updating information or adding multimedia faster and easier. Plus, centralizing everything reduces the chance of errors.

Lastly, SEO best practices are constantly evolving, with trends like voice search becoming more popular. SEO marketing automation keeps you updated with new best practices as they arise.

8 Essential SEO Automation Tools

Here are the top eight SEO automation tools that will help streamline your marketing efforts and improve your overall campaign performance.

SEMRush: Comprehensive Marketing Suite

Semrush is one of the top SEO automation tools used today, popular among SEO experts and agencies worldwide.

Well-known websites from both large and small businesses, like eBay, Quora, HP, and Booking.com, use Semrush.

With Semrush, you can automate a variety of SEO tasks such as tracking keyword positions, generating Automated SEO Reports, conducting technical site audits, growing social media presence, managing backlinks, and more.

It's an all-in-one automatic SEO software offering features like:

• Keyword research and analysis

• Link building and management

• Competitor analysis and research

• Identifying opportunities in backlinks

• PPC marketing and research tool

• Analysis of SERP features

• Position tracking

• Market analysis and research

• SEO strategies for specific locations

• Domain analysis tool

• Lead generation and list management

• And more

If you're new to SEO or have a limited marketing budget, Semrush might not be the best choice for you. In that case, you might want to explore other SEO tools on this list.

However, if you have a budget of $119/month, investing in Semrush could be worthwhile.

AI is extensively used in PPC advertising

Ahrefs: Advanced Backlink Analysis

Ahrefs is a top-notch automated SEO tool for business owners today.

It's known for having some of the most reliable link data in the business. Plus, it has a really quick link crawler that can detect new links just hours after they're published.

With Ahrefs, you can automate many routine SEO tasks, like site audits, tracking keywords, monitoring backlinks, generating reports, and server monitoring. There's a lot you can do with Ahrefs.

But Ahrefs is more than just a tool for analyzing links. Here are some of its main features:

Ahrefs Top Features

• Site Explorer: Tools for analyzing links, researching organic traffic, and studying competitor ads.

• Keyword Explorer: A keyword tool that covers 171 countries and 10 search engines, offering thousands of keyword ideas from a database of over 7 billion keywords.

• Rank Tracker: A tool for tracking keyword positions and getting updates.

• Content Explorer: Find new content ideas, potential link partners, and analyze SERP features.

• Site Audit: Deep insights into on-page technical aspects that affect your site's ranking.

Ahrefs Pricing

• Lite: $83/month

• Standard: $166/month

• Advanced: $333/month

• Enterprise: $833/month

Note: These prices are for the annual plan. Monthly plans are slightly more expensive.

Track your progress and dominate rankings with SEO rank-tracking tools.

Surfer SEO: Data-Driven Content Optimization

Surfer SEO is an SEO automation software that examines the top ten organic search results for your chosen keyword. It compares your content against 500 on-page SEO factors, measuring it against those search results.

After going through a ton of data, SurferSEO provides practical SEO advice to enhance your content.

This allows you to adopt successful strategies, outdo your competitors, and excel in search engine result pages (SERPs). SurferSEO is useful for both new and existing content.

SurferSEO checks your content for:

• The average word count of top-ranking pages

• The number of H tags on a page

• NPL Entities coverage

• Backlinks gap

• Referring domains

• Keyword use and frequency

• Meta tags structure

• Average page speed

• And more…

Top Features of Surfer SEO

• Content Planner: Quickly plan your content strategy with relevant topics and keywords.

• Site Audit: Examine your site, identify errors, and get recommendations for SEO improvements.

• SERP Analyzer: Gain detailed insights into your competitors’ SERP ranking strategies.

• Content Editor: Optimize new or existing content with data-driven SEO metrics.

• Free Outline Generator: AI-powered tool for content outlines and short paragraph generation.

• Keyword Surfer: Chrome extension for researching content and keywords directly in the SERP.

• Content Editor: Google Chrome Extension for Docs.

Surfer SEO Pricing

• Basic: $49/month

• Pro: $99/month

• Business: $199/month.

Screaming Frog: In-Depth Website Auditing

ScreamingFrog is a well-known tool among SEO automation software for website crawling and auditing. It helps you automate your website audit and identify SEO problems your site might have. It crawls your website, analyzing on-page elements such as meta titles, descriptions, and H1 tags, allowing you to optimize your content for search engines. 

However, ScreamingFrog is different from other SEO automation tools on this list because it's not a web-based application. You need to download and install it on your computer or laptop. Currently, it's compatible with Windows, Mac, and Ubuntu operating systems.

If you're more comfortable with web-based tools, this might be a bit inconvenient for you. But otherwise, ScreamingFrog is a valuable addition to your SEO toolkit.

With ScreamingFrog, you can do several things like:

• Identify broken links.

• Review your page titles and metadata.

• Create XML sitemaps.

• Set up scheduled, automated website audits.

• Visualize your website's structure to improve internal linking and URLs.

• Find duplicate content.

Overall, it's an effective tool for keeping your website in good SEO shape.

Pricing:

ScreamingFrog offers a single paid plan at $185/year. They also provide a free version for basic website auditing. The free version is great for beginners but has limited features compared to the paid plan. If you purchase more than one paid license, you can get a discount, depending on the number of licenses you buy.

AnswerThePublic: Content Ideas and Keyword Research

AnswerThePublic is a Automated Keyword Research

tool that generates content ideas based on real-world search queries. It provides valuable insights into the questions your target audience is asking, helping you create relevant, engaging content. 

Understanding what users are asking can really improve your keyword targeting and help you create content that meets the needs of your potential customers. Answer the Public collects and organizes questions from searches, along with related queries and comparisons.

Focusing on these detailed questions can sharpen your keyword targeting and content creation, which is super important for SEO. Since Google and other search engines really care about user experience, your search ranking can get better if you meet the needs of searchers.

Answer the Public stands out among SEO automation tools because it can turn a simple one-word search into a wide range of ideas. Even though the free version has some limitations, it's still very useful and can help increase your visibility on search engine results pages.

SE Ranking: All-in-One SEO Platform

SE Ranking is a great automated SEO software for small business owners who are watching their budget. It offers a flexible pricing structure with various options to choose from.

Not only is SE Ranking affordable, but it's also a comprehensive SEO tool. It covers keyword research, site audits, off-page SEO, competitive research, tracking keyword positions, and creating personalized, white-labeled reports that can be tailored to your client's branding.

SE Ranking has a similar design to SEMrush, so if you're familiar with the SEMrush interface, you'll find SE Ranking easy to navigate.

Top Features of SE Ranking

• Competitive Research: Analyze your competitors' SEO and marketing metrics, like backlinks, keywords, strategies, and paid marketing.

• Keyword Research: Explore keywords, study the top pages of SERP features, and look into competitors' search terms.

• Backlink Gap: Examine a competitor’s link profile with detailed reports to spot opportunities.

• Backlink Checker: Instantly check any website's backlink profile, identify opportunities, and get link metrics.

• Website Auditor: A tool for on-page technical automated SEO audit. Check any domain for over 130 SEO errors and receive improvement suggestions.

Pricing Options for SE Ranking

• Daily

• Weekly

• Monthly

• Quarterly

• Six months

• Annual

SERPWoo: Rank Tracking and Competitor Analysis

SERPWoo is an SEO automation tool that focuses on rank tracking and competitor analysis. It allows you to monitor your website's search rankings and gain insights into the strategies of your top competitors. 

Price: Ranges from $49.95 to $299.95 per month

SERPWoo is an excellent tool for SEO automation, especially for keeping track of who ranks for your chosen keywords. This tool allows you to monitor the top 20 search results for each keyword.

Once you have a list of the top 20 websites that rank for your keyword, you can access valuable data about these sites. You can explore metrics such as:

• The authority of links on a page

• The popularity of links to a domain

• The number of social media shares

• And more

This information is useful for understanding why rankings go up and down. It gives you insights that you can use to build a stronger SEO strategy for your business.

Mangools: User-Friendly SEO Toolset

Mangools is a user-friendly SEO automation software that offers features such as keyword research, backlink analysis, and rank tracking. Its intuitive interface makes it easy for marketers to automate various SEO tasks.

Mangools offers a suite of SEO tools, including KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler.

KWFinder is a powerful tool for keyword research, helping you find less competitive long-tail keywords, which is ideal for content marketing and SEO.

SERPChecker allows you to monitor SERP features like featured snippets and local packs, enabling you to tailor your content to these elements.

SERPWatcher is useful for keeping an eye on your website's search result rankings, while LinkMiner and SiteProfiler provide backlink analysis and SEO audit capabilities, respectively.

Advantages

• A collection of various Programmatic SEO tools in one place

• Strong customer support team

• A keyword difficulty score to assess the level of competition

• Google Chrome extension for analyzing search results

• A tool for site auditing

Disadvantages

• Some users feel the keyword and backlink data isn’t as comprehensive as what Semrush and Ahrefs offer

• There's a daily limit on keyword searches, which can increase costs

Trial Period

• 10-day free trial available

Pricing

• $26.91 to $80.91 monthly (if paid annually)

• $44.10 to $116.10 monthly (if paid monthly)

Featured snippets are like golden tickets to top search results. Use AI to crack the code to AI-featured snippets and unlock explosive organic traffic.

Speedybrand.io: AI Content Marketing Solution

Speedybrand.io is an AI content marketing platform designed to elevate your digital marketing efforts. 

With Speedybrand.io, you gain access to personalized AI content creation, SEO optimization, seamless social media posting, and topic recommendations. These features work together to drive more traffic, improve search engine rankings, save time, and increase your return on investment.

By incorporating AI into your SEO automation efforts, Speedybrand.io helps you stay ahead of the competition and maintain a strong online presence. 

• SEO strategy and topic recommendations

• Competitor analysis

• Built-in keyword research

• Access to millions of stock images

• One-click publishing to various platforms

• SEO optimized blogs and social posts

• Google Search Console integration

• Technical SEO analysis and reports

• Premium support and training sessions

• Ability to target multiple regions and languages.

To help you get started, Speedybrand.io offers a 3-day free trial with no credit card required.

Try Speedybrand.io's free website audit tool. This comprehensive report analyzes your website's performance, identifies areas for improvement, and provides recommendations for optimization. 

Struggling to crack the SEO code? Harness the power of machine learning for SEO to write content that ranks higher and reaches the right audience.

Conclusion

Here are the top SEO automation tools that can help you save time, effort, and money.

Hard work alone isn't enough to succeed in SEO; you also need to work smartly.

Rather than using up your time on simple tasks that can be automated, focus on crucial aspects like managing your team, hiring, and developing strategies.

This approach will likely be much more beneficial for you.

Don't forget to check out Speedybrand.io for an AI-powered content marketing solution that can help you drive more traffic, improve search engine rankings, and save time. Start with a free website audit today!