How To Find Trending Keywords?
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If you've been paying attention, you've likely noticed certain words or phrases that suddenly become popular because of seasonal trends, current events, or something going viral. These are what we call trending keywords. Focusing on these keywords can bring a lot of engagement and visitors to your business website.
However, there are also some drawbacks to these keywords, especially if they're unstable or if there's a lot of competition for them. In this guide, I'll walk you through the advantages and disadvantages of using trending keywords. You'll also learn how to find trending keywords and how to use these keywords smartly and effectively.
Why Trending Keywords Matter in SEO?
Trending keywords are essential for your SEO strategy. They attract new visitors and potential customers to your website. By using trending keywords, you increase your website's visibility and authority. This makes your brand more recognizable.
Incorporating trending keywords into your content strategy enhances content diversity. It creates more topic clusters. This organization helps visitors learn more through efficient internal linking.
Finding trending keywords gives you fresh ideas for social media posts. If you do this well, your followers will appreciate learning about new trends from your brand. This keeps you relevant and reliable.
Being early in using trending keywords increases your chances of getting more backlinks. If your content is informative and engaging, other websites may link to it. This can improve your website's search engine ranking.
How to Find Trending Keywords?
Google Trends
Google Trends is a powerful tool for discovering what people are searching for around the world. It's especially useful for finding trending keywords. Here's how to use it:
Start with a Broad Search: Go to Google Trends and enter a general phrase related to your industry or niche. This could be something like "fashion" if you're in the retail industry or "cloud computing" for tech.
Refine Your Search: Use the options to narrow down your search by location, time frame, category, and type of search (e.g., web search, YouTube). For finding current trending keywords, select short time frames like "Past 30 days" or "Past 7 days".
Analyze the Results: Look at the interest over time graph to see how the popularity of your term has changed. A rising graph indicates increasing interest.
Dive into Related Queries: Below the main graph, you'll find the "Related queries" section. This is gold for finding trending keywords. Sort by "Top" for popular searches or "Rising" for fast-growing terms.
Explore and Expand: Click on any interesting related queries to explore them further. This can lead you to more specific, trending keywords.
Google Keyword Planner
Google Keyword Planner is another essential tool, primarily designed for advertisers but also incredibly useful for SEO research. Here's how to leverage it for finding trending keywords:
Access Keyword Planner: You'll need a Google Ads account. Once logged in, find the "Tools & Settings" menu and select "Keyword Planner".
Discover New Keywords: Click on "Discover new keywords". You can start with a broad term related to your business or enter your website's URL to let Google suggest keywords.
Analyze the Suggestions: Keyword Planner will present a list of keyword ideas along with data on average monthly searches, competition, and more. For trending keywords, pay attention to changes in search volume and look for keywords with growing interest but lower competition.
Use Filters: Apply filters to refine your search. You can filter by location, language, and search volume, among others. This helps in pinpointing e-commerce trending keywords or other specific queries relevant to your business.
Identify Opportunities: Look for keywords with a high search volume but low competition. These are your opportunities to rank for trending keywords before they become too competitive.
SEMrush
SEMrush is a comprehensive SEO tool that offers detailed insights into keyword trends. Here's how to use it for your keyword research:
Keyword Magic Tool: Start by using the Keyword Magic Tool. Enter a broad keyword to get started, and SEMrush will provide a list of related keywords, including volume, trend, keyword difficulty, and more.
Filter for Trends: Use the "Trend" column to identify which keywords are gaining popularity. A rising trend indicates a growing interest in that keyword.
Analyze Keyword Difficulty: Look for keywords with a high trend score but lower keyword difficulty (KD). These are easier to rank for and can be considered low-hanging fruits in your SEO strategy.
Explore Related Keywords: SEMrush also offers a "Related" filter to find LSI keywords and other related terms. This helps in expanding your keyword list with relevant terms that support your main keyword.
Competitor Analysis: Don't forget to check what keywords your competitors are ranking for. SEMrush's "Competitive Research" tool can provide insights into their keyword strategies, allowing you to discover new trending keywords.
Tools for Discovering Trending Topics for SEO
In the quest to find trending keywords, several tools stand out for their effectiveness and ease of use. Among these, Google Autocomplete Suggestions and Google's People Also Ask (PAA) feature are invaluable for anyone looking to enhance their SEO strategy with trending topics. Here's how to leverage these tools to discover trending keywords and topics that can elevate your content and SEO efforts.
Google Autocomplete Suggestions
Google Autocomplete is a feature designed to make search faster and more accurate by predicting and displaying queries based on the initial letters typed into the search bar. This tool is not just a time-saver for users but a goldmine for SEO professionals and content creators looking to find trending keywords on Google.
How to Use Google Autocomplete for Trending Keywords
Start Typing Your Query: Begin typing a broad keyword related to your niche in the Google search bar. As you type, Google will suggest a list of autocomplete queries. These suggestions are based on real searches that are popular or trending among users.
Analyze the Suggestions: Pay attention to the suggestions that pop up. These are often reflective of the current trending topics or frequently asked questions within your niche. For instance, if you're in the e-commerce space, typing "best summer" might bring up autocomplete suggestions like "best summer dresses for 2024," indicating a current interest in summer fashion.
Explore Variations: By adding different letters or words to your initial query, you can explore a wider range of autocomplete suggestions. This can help you uncover more specific or niche trending topics that could be valuable for your SEO strategy.
Use for Keyword Expansion: Google Autocomplete can help you find LSI keywords and related phrases. For example, if your main keyword is "credit cards," autocomplete might suggest "credit cards for good credit," "credit cards with no annual fee," or "credit cards rewards," offering insights into related topics of interest.
Google’s People Also Ask Feature
Google's People Also Ask (PAA) box is another powerful tool for discovering trending questions and topics. Appearing in the search results, the PAA feature provides a list of questions related to the user's initial query, along with short answers and links to the source websites.
How to Leverage PAA for Trending Keywords
Perform a Search: Enter a broad keyword or question related to your industry into Google's search bar. Alongside the regular search results, look for the "People Also Ask" box.
Explore the Questions: The questions in the PAA box are directly related to your search query and reflect the interests and concerns of users. These questions can guide you in creating content that answers these trending queries, helping to improve your SEO and user engagement.
Click for More: Each time you click on a question in the PAA box, more related questions will appear. This allows you to dive deeper into specific topics and uncover a broader range of trending questions and keywords.
Identify Content Opportunities: Use the questions from the PAA feature to inspire new content ideas or to enhance existing content. Answering these questions in your articles, blog posts, or FAQ sections can help your site become a go-to resource for those topics.
Keywords Everywhere
Keywords Everywhere is a browser extension that transforms the way you do keyword research, making it easier and more efficient to find trending keywords. This tool is particularly useful for SEO professionals, content creators, and e-commerce website owners who are looking to enhance their online visibility through strategic keyword optimization.
How Keywords Everywhere Helps in Finding Trending Keywords
Real-Time Data: As you browse the web, Keywords Everywhere provides you with real-time data on keyword search volume, competition, and CPC (Cost Per Click) across multiple websites, including Google, YouTube, Amazon, and more. This immediate access to data allows you to spot trending keywords as they emerge.
Trend Data Visualization: One of the standout features of Keywords Everywhere is its ability to show trend data over the last 12 months for any keyword you search. This visual representation makes it easy to identify seasonal trends or sudden spikes in interest, which are indicative of trending topics.
Related Keywords and LSI Suggestions: Besides the primary keyword data, Keywords Everywhere also offers a list of related keywords and LSI (Latent Semantic Indexing) suggestions. This is invaluable for expanding your keyword list with relevant terms that can boost your SEO efforts. For instance, if you're focusing on "how to find e-commerce trending keywords," it might suggest related searches like "top e-commerce SEO strategies" or "best SEO tools for e-commerce," providing a broader perspective on the topic.
Efficiency and Integration: The tool integrates seamlessly into your browser, offering insights as you conduct searches, which saves a significant amount of time and effort in your keyword research process. This integration ensures that you're always equipped with the latest data to inform your SEO strategy.
Trend Analysis Tools
Trend analysis tools are essential for anyone looking to stay ahead in the digital landscape. These tools allow you to monitor and analyze the popularity of specific keywords over time, helping you to identify and capitalize on emerging trends.
Key Features of Trend Analysis Tools for SEO
Google Trends: Google Trends is arguably the most well-known trend analysis tool. It allows users to see how search queries have trended over time, providing insights into the seasonality of searches, geographical interest, and related topics. By inputting keywords such as "how to find trending SEO keywords," you can gauge interest levels and discover related queries that are gaining traction.
Exploring Niche Trends: For those in specific niches, such as e-commerce, trend analysis tools can uncover "how to find e-commerce trending keywords" by highlighting search terms that are currently popular within the industry. This can guide your content creation and SEO strategy to align with what your target audience is actively searching for.
Predictive Analysis: Some trend analysis tools offer predictive features, estimating how certain keywords will perform in the future based on historical data. This can be particularly useful for planning long-term SEO strategies and ensuring your content remains relevant.
Competitor Insights: By analyzing the trends around keywords your competitors are ranking for, you can identify gaps in your own content strategy and find new opportunities to outperform them in search engine results pages (SERPs).
Glimpse
Glimpse is a cutting-edge tool designed to help you stay ahead of the curve by identifying trending topics and keywords before they become mainstream. This tool is particularly useful for content creators, marketers, and SEO professionals who aim to capitalize on emerging trends to drive traffic and engagement.
How Glimpse Can Enhance Your Keyword Strategy
Trend Identification: Glimpse analyzes a wide array of data sources to provide insights into what's trending now and what's likely to trend in the future. By using Glimpse, you can discover "how to find trending keywords" across various industries, including e-commerce, technology, fashion, and more.
Data-Driven Insights: Glimpse offers a comprehensive overview of trending topics by providing data on search volume trends, social media buzz, and news coverage. This allows you to make informed decisions about which keywords to target in your SEO and content strategies.
Competitive Advantage: By identifying trends early, you can get ahead of your competition. For example, if you're in the e-commerce space, using Glimpse to find "e-commerce trending keywords" can help you optimize your product listings and content before your competitors catch on to the same trends.
Content Inspiration: Glimpse not only helps you find trending keywords but also inspires content creation. By understanding what's capturing the public's interest, you can tailor your content to meet the demand, whether it's blog posts, social media content, or product descriptions.
Leveraging Your Intuition
While tools and data are indispensable in the quest to find trending keywords, there's also a place for intuition in your SEO strategy. Your intuition, shaped by experience and knowledge of your industry, can guide you to uncover valuable insights that tools alone might not reveal.
How to Harness Your Intuition in Finding Trending Keywords
Stay Informed: Keep your finger on the pulse of your industry by regularly reading news, following influencers, and participating in community discussions. This ongoing immersion helps you develop a sense for emerging trends and topics.
Listen to Your Audience: Pay close attention to the questions, comments, and feedback from your audience. Often, your intuition can pick up on patterns or recurring themes that indicate a growing interest in certain topics. This can lead you to "how to find current trending keywords" that resonate with your audience.
Experiment and Analyze: Don't be afraid to trust your gut and experiment with content based on what you believe is gaining traction. Use analytics to measure the performance of these intuitive choices. Over time, you'll refine your ability to predict trends and understand "how to find trending SEO keywords" through a combination of data and instinct.
Cross-Industry Inspiration: Sometimes, trends in one industry can influence another. Your intuition might help you draw connections between seemingly unrelated topics, leading to innovative content strategies and keyword opportunities.
Competitor Analysis – An Alternative Way of Finding Trending Keywords
Competitor analysis stands out as a strategic approach to uncover trending keywords that might not be immediately obvious through traditional keyword research tools. This method involves scrutinizing the content and SEO strategies of your direct competitors to identify the keywords they are targeting, which can provide valuable insights into current trends within your industry.
How to Conduct Competitor Analysis for Trending Keywords
Identify Your Competitors: Start by listing out your main competitors. These can be businesses offering similar products or services, or websites that rank highly for keywords you're interested in targeting. Remember, competitors for keywords can differ from your direct market competitors.
Analyze Their Content: Dive into your competitors' websites, blogs, and social media profiles. Look for topics that are being discussed frequently or content that is receiving a lot of engagement. This can give you clues about "how to find trending keywords" that are currently resonating with your shared audience.
Use SEO Tools: Leverage SEO tools to analyze your competitors' websites. Tools like SEMrush, Ahrefs, or Moz can show you which keywords your competitors are ranking for, the volume of traffic those keywords are bringing in, and how difficult those keywords are to rank for. This analysis can help you discover "how to find trending SEO keywords" that you might have overlooked.
Monitor Social Media and Forums: Social media platforms and forums can be goldmines for discovering what topics are currently trending in your industry. Pay attention to what your competitors are posting about and which posts are generating significant interaction. Tools like BuzzSumo can also help identify popular content shared by your competitors.
Look for Gaps: As you analyze your competitors' keyword strategies, look for gaps or opportunities they might be missing. This could involve "how to find e-commerce trending keywords" that have not been fully exploited or emerging topics that haven't been covered extensively. Filling these gaps can give you a competitive edge.
Track Their Backlinks: Examining who is linking back to your competitors' content can offer insights into which of their topics or keywords are considered authoritative and valuable. Tools like Ahrefs' Backlink Checker can help you identify these backlinks and the associated keywords.
Adapt and Innovate: Use the insights gained from your competitor analysis to adapt your own content and SEO strategy. Don't just copy what your competitors are doing; instead, look for ways to improve upon it or take a unique angle that will set your content apart.
4 Ways to Integrate Trends into Your Topic Research
Incorporating trending topics into your content strategy can significantly enhance your SEO efforts and audience engagement. Understanding how to find trending keywords and seamlessly integrating them into your topic research requires a strategic approach that taps into current events, pop culture, and social listening. Here's how you can make the most of these strategies to keep your content fresh and relevant.
Monitoring Current Events/Pop Culture
Staying abreast of current events and pop culture is crucial for identifying trending topics that resonate with your audience. Here's how to leverage these insights:
Follow News Outlets and Cultural Platforms: Regularly consume content from leading news platforms, entertainment websites, and cultural blogs. This will help you stay informed about major events, breakthroughs, and trends that could influence search behavior.
Use Google Trends: Google Trends is an invaluable tool for spotting the rise and fall of search interest in real-time. By monitoring topics related to significant events or cultural phenomena, you can identify "how to find trending keywords on Google" that are currently capturing the public's interest.
Incorporate Event-Driven Keywords: Major events, whether they're sports finals, movie releases, or political elections, can drive search trends. Identifying keywords related to these events and integrating them into your content can attract traffic looking for information, opinions, or products related to these happenings.
Analyze Pop Culture Influence: Pop culture significantly influences search trends. A viral song, a trending TV show, or a celebrity moment can lead to spikes in related searches. By identifying these moments early, you can create content that capitalizes on these trends, using LSI keywords to enhance your content's relevance and reach.
Scaling Your Social Listening
Social listening involves monitoring social media platforms and forums to understand what topics are currently engaging your audience. Here's how to scale your social listening efforts:
Set Up Alerts and Monitoring Tools: Use tools like Google Alerts, BuzzSumo, or Hootsuite to monitor mentions of specific keywords, brands, or topics across social media and the web. This can help you quickly identify "how to find current trending keywords" that are gaining traction.
Engage with Niche Communities: Platforms like Reddit, Quora, and niche forums are hotbeds for trending topics. Participate in these communities to get a sense of what topics are top of mind for your target audience. This direct engagement can provide insights into "how to find trending SEO keywords" that are not yet saturated.
Monitor Competitor Social Channels: Keep an eye on your competitors' social media profiles to see what topics they're covering. This can give you ideas for "how to find e-commerce trending keywords" and other topics that are engaging similar audiences.
Listen to Your Audience: Pay close attention to the comments, questions, and discussions happening on your own social media channels. Your audience's interactions can offer direct insights into their current interests and concerns, guiding you to relevant trending topics.
Identifying Your Customers’ Expectations
Understanding your customers' expectations is crucial for tailoring your content and SEO strategy to meet their needs. By identifying what your audience is searching for, you can discover "how to find trending keywords" that align with their interests and queries. Here's how to tap into your customers' expectations effectively:
Customer Feedback and Surveys: Direct feedback from your customers is invaluable. Use surveys, feedback forms, and direct communication to ask them about their interests, problems they're facing, and topics they'd like to learn more about. This direct approach can reveal "how to find current trending keywords" that resonate with your audience.
Social Media Engagement: Monitor comments, shares, and discussions on your social media platforms. Social media is a goldmine for understanding your audience's preferences and pain points. Engaging with your audience on these platforms can provide insights into "how to find trending SEO keywords" relevant to their interests.
User Forums and Communities: Participate in forums and online communities where your customers are active. Platforms like Reddit, Quora, and industry-specific forums can give you a glimpse into the questions and topics your audience cares about, helping you identify "how to find e-commerce trending keywords" and other relevant terms.
Customer Support Queries: Analyze the questions and issues raised through your customer support channels. Common themes and recurring questions can guide your content creation, highlighting keywords and topics that address your customers' immediate needs.
Finding Break-out Terms in Your User Data
Your user data is a treasure trove of insights, offering clues to "how to find trending keywords" that are gaining traction among your audience. Here's how to mine your user data for break-out terms and topics:
Google Analytics: Dive into your Google Analytics data to identify which pages and topics are attracting the most interest. Look at metrics like page views, average time on page, and bounce rate to understand what content resonates with your audience. This analysis can reveal trending topics and keywords that you can further explore.
Search Query Reports: Use Google Search Console to review the search queries that lead users to your site. This report shows you the keywords and phrases people are using to find your content. Identifying patterns and spikes in search queries can guide you to "how to find trending keywords on Google" that you can capitalize on.
Internal Search Data: If your website has a search function, analyze the search terms used by your visitors. This internal search data can provide direct insights into what your audience is looking for, helping you discover "how to find current trending keywords" within your own site.
Content Performance: Evaluate which pieces of content are performing best in terms of engagement, shares, and conversions. High-performing content can indicate topics and keywords that are currently trending among your audience, guiding your future content strategy.
How to Track Trending Keyword Performance?
Once you've identified and started targeting trending keywords, the next crucial step is to track their performance. This involves monitoring how well these keywords are driving traffic, engaging users, and contributing to your SEO goals. Here's a comprehensive guide on how to track the performance of trending keywords effectively.
Using Google Analytics
Google Analytics is a powerful tool for tracking website traffic and user behavior. Here's how to use it for tracking keyword performance:
Set Up Goals: First, ensure that you have clear goals set up in Google Analytics. This could be tracking conversions, page views, or specific actions taken on your site. Goals will help you measure the impact of your trending keywords on your key performance indicators (KPIs).
Acquisition Reports: Navigate to the Acquisition section and look at the Overview report. Here, you can see which channels are driving traffic to your site. Drill down into the Organic Search channel to see how users are finding your site through search engines.
Queries Report: In the Acquisition section, go to Search Console > Queries. This report shows the keywords that users typed into search engines to find your pages. You can see impressions, clicks, click-through rate (CTR), and the average position of your pages for each query. This data is crucial for understanding how well your trending keywords are performing in search results.
Leveraging Google Search Console
Google Search Console provides more detailed insights into how your site performs in Google search results:
Performance Report: The Performance report in Google Search Console gives you a comprehensive view of how your site performs in Google search. It shows metrics like total clicks, total impressions, average CTR, and average position for your keywords.
Filter for Keywords: Use the filter option to isolate specific trending keywords you're tracking. This allows you to see detailed performance data for those keywords, including how their search positions have changed over time.
Page-Level Insights: By filtering the Performance report by page, you can see which of your content pieces are performing best for specific trending keywords. This helps you identify which types of content are most effective at attracting search traffic for those terms.
Monitoring Social Media and Forums
Social media platforms and forums can also provide valuable insights into the performance of trending keywords:
Social Listening Tools: Use social listening tools to monitor mentions of your trending keywords across social media and forums. This can give you an idea of the conversation volume around these keywords and how it changes over time.
Engagement Metrics: Pay attention to engagement metrics on your social media posts that include trending keywords. High levels of engagement can indicate that a keyword is resonating well with your audience.
Evaluating Content Performance
Finally, evaluating the performance of content targeting trending keywords is essential:
Content Analytics: Use your content management system's analytics or third-party tools to track views, shares, and engagement metrics for content pieces targeting trending keywords. This can help you understand which topics are most interesting to your audience.
Conversion Tracking: If you're using trending keywords in content designed to drive conversions, track how well these pieces of content are achieving their goals. This could be through sign-ups, downloads, sales, or other conversion metrics.
Conclusion
Finding and leveraging trending keywords is an essential strategy for staying ahead in the competitive landscape of SEO and content marketing. Additionally, the importance of competitor analysis, integrating trends into topic research, and monitoring current events and social listening have been highlighted as crucial strategies for identifying valuable keywords.
The journey to discover "how to find trending keywords on Google" and other platforms requires a blend of analytical tools and intuitive approaches. Tools like Glimpse and strategies for scaling social listening offer innovative ways to tap into the pulse of your target audience's interests and needs. Moreover, understanding "how to find e-commerce trending keywords" or keywords in any niche involves a deep dive into user data and customer expectations, ensuring that the content resonates well with the audience.
Frequently Asked Questions (FAQs)
In this section, we address some common questions and concerns about how to find trending keywords.
How do I measure the impact of using trending keywords on my website's traffic and sales?
To measure the impact, track your website's traffic and sales before and after incorporating trending keywords. Use analytics tools to monitor changes in visitor numbers, engagement rates, and conversion metrics.
Can using too many trending keywords negatively affect my website's SEO?
Yes, overusing trending keywords can lead to keyword stuffing, making content unreadable and potentially penalizing your website in search engine rankings. It's vital to integrate keywords naturally into high-quality content.
How often should I update my content with new trending keywords to maintain or improve my SEO rankings?
Regularly review and update your content with new trending keywords. A good practice is to reassess your keyword strategy quarterly to ensure your content remains relevant and competitive in search engine results.