Artificial intelligence (AI) has grown to be a key player in many fields, marketing included. But what exactly does it mean to bring artificial intelligence into advertising? And are there any real-world AI in advertising examples? You're in luck because we've put together a list of 15 examples.

In this detailed article, we'll explore 33 ways AI is being used in advertising. Buckle up, as this is set to be an exciting ride.

Pioneering AI in Advertising Examples from Tech Giants and Corporates

The past year has ushered in a new era of advertising where artificial intelligence (AI) is no longer a futuristic concept but a concrete and influential force in the world of digital marketing. The following examples showcase how AI has been ingeniously integrated across various facets of advertising, offering a glimpse into the future that is now.

Meta's Ongoing Innovations in AI-Driven Advertising

• Meta's AI Sandbox: Meta has introduced an AI Sandbox for advertisers, allowing them to experiment with AI-generated ads on Facebook. This platform offers tools for generating text variations, creating images, and fitting different aspect ratios, positioning Meta as a leader in AI-driven mobile advertising.

• AI for Creativity: Meta is leveraging AI to save time and foster innovation in image creation, indicating a market shift towards more AI-integrated advertising strategies.

In-Depth Analysis of Meta's Successful AI Advertising Strategies

• Time-Saving and Innovation: By using AI to generate new image creatives, Meta demonstrates the potential for AI to streamline advertising processes and encourage continuous innovation.

• Market Leadership: The AI Sandbox initiative could place Meta at the forefront of AI-driven advertising, offering advertisers a powerful tool for targeted and successful campaigns.

Coca-Cola's Engagement in AI Competitions and Partnership with OpenAI

• Embracing AI: Coca-Cola has a history of adapting to advertising trends and has embraced AI, partnering with OpenAI through a global service alliance announced by Bain & Company.

• "Create Real Magic" Contest: Coca-Cola launched this contest inviting users to combine ChatGPT, DALL-E, and historic Coca-Cola ad creatives to produce new artworks, demonstrating innovative customer engagement using AI.

Educational Insights from Coca-Cola's Integration of AI in Advertising

• Staying Ahead: Coca-Cola's foray into AI and its partnership with OpenAI underscore the importance of staying ahead of market innovations and wisely integrating AI into advertising strategies.

• Customer Involvement: The "Create Real Magic" contest is an example of how AI can be used to involve customers creatively and increase brand awareness.

Enhancing User Engagement in the Calm App through Amazon's Personalize Service

• Personalization for User Retention: The Calm app uses Amazon Personalize to recommend the most popular content tailored to user preferences, significantly increasing daily app usage.

• Dynamic Recommendations: By implementing a dynamic rule that recommends content based on user preferences and excludes already consumed content, Calm ensures fresh and relevant recommendations.

Critical Lessons Learned from the Calm App's Use of AI Personalization

• Importance of Ease of Use: The integration of AI in the Calm app highlights the necessity of a user-friendly experience. Personalized recommendations can significantly enhance user engagement and retention.

• Data-Driven Personalization: Calm's use of Amazon Personalize demonstrates how AI can be used to analyze user data and provide tailored experiences, leading to increased app usage and customer satisfaction.

Nike's Innovative AI-Created Advertisements Featuring Serena Williams

Source: Ad Age

• AI in Storytelling: Nike used AI to create an ad campaign featuring a match between Serena Williams' past and present selves, showcasing the brand's innovative use of AI in storytelling and advertising.

• Historical Data Utilization: By leveraging predictive analytics and historical data, Nike has gained a deeper understanding of customer habits, which they've applied to market their products more effectively.

Understanding Nike's AI Creative Process

• Emotional Connection: Nike's AI-generated ad with Serena Williams demonstrates the power of AI in creating emotional and engaging narratives, connecting with audiences on a deeper level.

• Innovative Marketing: The campaign illustrates how AI can be used to create unique and memorable advertising experiences, reinforcing the brand's innovative image and driving engagement.

A Comprehensive Look at Nike's AI-Enabled Creative Advertising Process

• Innovative AI Campaigns: Nike's "Never done evolving" campaign featuring Serena Williams showcases the brand's innovative use of AI in advertising. By creating an AI-generated match between Serena's past and present selves, Nike demonstrates the power of AI to create compelling narratives.

• Leveraging Historical Data: Nike's use of predictive analytics and historical data to understand customer habits is a prime example of how AI can be utilized to tailor marketing strategies and create more personalized advertising experiences.

ClickUp's Significant Traffic Increase via SurferSEO's AI Tools

• AI-Driven Content Optimization: ClickUp utilized SurferSEO, a generative AI tool, to optimize its content and increase both the quality and quantity of its output. This strategic use of AI in advertising led to a significant 85% growth in non-branded, organic traffic over 12 months.

• Comprehensive SEO Strategy: By leveraging AI for granular insights during content planning and creating thorough content briefs, ClickUp demonstrates how AI can be effectively used to enhance SEO strategies and drive traffic.

Detailed Analysis of ClickUp's Successful Use of AI in SEO

• Quality Content Creation: ClickUp's experience highlights the importance of quality content optimization in driving website traffic and increasing product conversions. The use of AI in advertising examples like this shows how even established companies can benefit from AI to stay competitive and relevant.

• Efficient Content Production: The case of ClickUp illustrates how generative AI can assist in producing a large volume of articles, even with a small team, emphasizing the efficiency and scalability that AI brings to content creation and SEO.

BMW's Adoption of Generative AI for Fresh Advertising Campaigns

• Emotional Connection Through AI Art: BMW's campaign for the 8 Series Gran Coupé, where AI-generated art was projected onto cars, exemplifies how AI can be used to create a deep emotional connection with the audience, moving beyond traditional advertising methods.

• Innovative Brand Representation: This approach not only showcases BMW's commitment to embracing innovative technologies like AI in advertising but also reinforces the brand's image as a leader in luxury and design.

Insights into BMW's Pioneering AI Advertising Innovations

• Beyond Product Features: BMW's use of generative AI to create visually stunning and emotionally resonant advertising campaigns demonstrates the potential of AI to engage customers on a deeper level, beyond just listing product features.

• Brand and Art Integration: The campaign reflects how AI can be integrated into a brand's narrative, using art and technology to create a unique and memorable advertising experience that resonates with the target audience.

Further reading: How to Write AI Art Prompts to Create Realistic AI Art

Starbucks' Implementation of the Deep Brew AI Platform

• Personalized Customer Experience: Starbucks' Deep Brew AI platform is used to provide personalized recommendations to customers, demonstrating the brand's commitment to combining human experience with modern technology.

• Operational Efficiency: The AI platform also helps in optimizing store locations, managing inventory, and performing maintenance, showcasing the versatile applications of AI in improving both customer experience and operational efficiency.

Extracting Valuable Insights from Starbucks' AI-Driven Strategies

• Aligning AI with Brand Goals: Starbucks' use of AI to free employees from manual tasks allows them to focus more on customer interaction, aligning with the brand's goal of providing a personal touch.

• Consistent Customer Service: The implementation of AI in stores and the mobile app ensures that customers receive consistent and personalized service, enhancing brand loyalty and customer satisfaction.

Farfetch's Use of AI to Boost Email Marketing Effectiveness

• Innovative AI Integration: Farfetch, a luxury online marketplace, utilized Phrasee, a generative AI tool, to enhance the effectiveness of its email marketing campaigns. This strategic use of AI in advertising examples showcases how AI can refine marketing strategies.

• Optimized Email Subject Lines: By testing different phrases and writing styles, Farfetch optimized email subject lines for various categories, such as abandoned cart messages and wishlist notifications, leading to a more personalized and effective email marketing approach.

Evaluating the Impact of AI on Farfetch's Email Marketing Success

• Increased Open and Click Rates: The implementation of AI led to a significant increase in open rates by 7% for promotional emails and 31% for event-triggered emails. The click rates also saw a substantial rise, demonstrating the power of AI in enhancing customer engagement.

• Maintaining Brand Voice: Farfetch's use of AI in advertising examples like this emphasizes the importance of maintaining a brand's unique tone of voice while leveraging AI to achieve marketing goals, ensuring that the brand's identity remains consistent and recognizable.

JPMorgan Chase's Increased Click-Through Rates Thanks to AI

• Early Adoption of AI: JPMorgan Chase was an early adopter of AI in marketing, utilizing Persado's generative AI to create ad copy, which resulted in up to a 450% increase in click-through rates, showcasing the transformative impact of AI on advertising effectiveness.

• Personalized Marketing Messages: The bank's use of AI extended to rewriting existing marketing copy and creating personalized marketing messages for specific audiences, demonstrating how AI can be used to tailor marketing efforts to individual customer preferences and behaviors.

A Detailed Breakdown of JPMorgan Chase's AI Advertising Techniques

• Unbiased and Data-Driven: JPMorgan Chase's experience highlights how AI, when trained with the right data, can serve as a reliable and unbiased resource for interpreting human behavior and enhancing the effectiveness of advertising campaigns.

• Innovative and Effective: The bank's innovative use of AI in advertising examples like this not only improved engagement rates but also showcased the potential of AI to revolutionize traditional marketing strategies by making them more data-driven and customer-centric.

Netflix's Use of AI for Highly Personalized Content Recommendations

• Personalization at Its Best: Netflix's use of AI algorithms and machine learning for personalized film and show recommendations is a prime example of how AI can be used to tailor content to individual user preferences, enhancing the user experience and engagement.

• Dynamic Thumbnail Customization: Netflix takes personalization a step further by changing the thumbnail of content based on a user's viewing history, using Aesthetic Visual Analysis (AVA) to select scenes that are most likely to capture the viewer's attention.

Deciphering the Strategies Behind Netflix's AI-Powered Recommendations

• Automated A/B Testing: Netflix's use of automated A/B testing to determine which images or messaging resonate most with target audiences showcases how AI can be used to optimize content and marketing strategies for maximum impact.

• Enhanced Viewer Engagement: The streaming service's AI-driven approach to content recommendation and presentation demonstrates how AI can be used to not only attract but also retain users by continuously providing them with relevant and engaging content.

Nutella's Distinctive Use of AI to Create Unique Product Labels

Source: Dezeen

• Unique Product Experience: Nutella's campaign, which used AI to generate 7 million unique labels for its jars, illustrates how AI can be used to create a unique product experience that resonates with consumers and drives sales.

• Emotional Connection and Brand Loyalty: By offering customers a one-of-a-kind product, Nutella leveraged AI to foster an emotional connection with its customers, enhancing brand loyalty and creating a memorable brand experience.

Delving into the Creative Process Behind Nutella's AI-Generated Labels

• Innovative Branding Strategy: Nutella's use of AI to create personalized labels demonstrates an innovative branding strategy that differentiates the product in a crowded market and engages customers in a novel way.

• Sales and Virality: The campaign's success, resulting in a 10% increase in sales, highlights the potential of AI in advertising examples to not only enhance the customer experience but also drive sales and virality through innovative and personalized marketing approaches.

Must read: Crush Your Ad Campaigns with AI PPC Management

Additional AI in Advertising Examples from Diverse Industries

Toyota Prius Prime's Engagement with Consumers Through AI Conversations

Source: The Drum

• Interactive AI Conversations: Toyota Prius Prime utilized IBM Watson Advertising Conversations to engage with environmentally conscious auto-intenders. This AI-driven approach allowed for real-time, personalized interactions with potential customers.

• Enhanced Engagement and Consideration: The AI conversations led to 6,000 total user interactions, a threefold increase in Google Rich Media interaction time, and a 20% increase in purchase consideration among a key demographic, showcasing the effectiveness of AI in advertising examples.

Best Western's Enhanced Guest Visits via AI-Powered Advertising

• Personalized Travel Recommendations: Best Western leveraged IBM Watson Advertising's Conversations to provide personalized travel recommendations during peak holiday weekends. This AI-driven approach helped alleviate the travel planning process for consumers.

• Significant Lift in Visits: The campaign resulted in a 2.2x higher time spent with Conversations compared to the Google Rich Media interaction time benchmark and a 48.6% incremental lift in visits to Best Western locations, indicating the power of personalized AI interactions in boosting business outcomes.

CVS's Achievement of Widespread Consumer Reach Through AI

• Contextual Advertising for Health: CVS used IBM Watson Advertising's contextual ads to engage consumers in high-risk flu areas. The campaign aimed to drive flu-shot vaccinations by connecting with consumers at critical moments using AI-enabled insights.

• Impressive Campaign Reach and Engagement: The campaign reached over 42 million unique visitors and served 644 million total ad impressions, with a click-through rate exceeding the internal benchmark by 120%, demonstrating AI's capability to significantly extend consumer reach and engagement.

McDonald’s Utilization of IBM Watson Advertising for Increased Store Visits

• Targeted Advertising for In-Store Visits: McDonald's aimed to increase in-store visits and engagement for their McCafe specialty coffee offerings using IBM Watson Advertising's location data and store locators.

• Effective Engagement and Conversion: The campaign achieved around 5 million impressions and a 168% more efficient cost per visit than category benchmarks. Additionally, 79% of exposed users visited McDonald's restaurants within three days, highlighting the success of AI in driving real-world business results.

Walgreens' Notable Increase in Foot Traffic with IBM Watson's AI Solutions

• AI for Healthcare Marketing: Walgreens collaborated with IBM Watson Advertising to identify the right consumers and reach them at the right moments, particularly for health-related products influenced by weather conditions.

• Lift in Store Traffic: The campaign saw a significant lift in overall store traffic, with specific tactics like Native Ads and symptom messaging contributing to substantial increases in foot traffic, showcasing how AI can be effectively used to target and engage consumers in the healthcare sector.

Behr's Prolonged Consumer Interaction Times Through AI

• AI-Powered Personalized Recommendations: Behr Paint used IBM Watson Advertising Conversations powered by AI to provide real-time, one-on-one dialogue with consumers, offering personalized paint color recommendations.

• Increased Engagement: The campaign resulted in over 10,000 personalized conversations and a 3.4x longer interaction time compared to the Google Rich Media benchmark, indicating that AI can significantly enhance consumer engagement and time spent with the brand.

Campbell’s Soup's Direct Engagement with Consumers via AI

• One-to-One Consumer Conversations: Campbell’s Soup utilized IBM Watson in one-to-one conversations to better understand and engage with consumers, providing timely and relevant solutions.

• Enhanced Consumer Engagement: The campaign led to 10,000 active user sessions and one-on-one engagements, a 1.9x improvement in desktop ingredient submissions rate, and a 27% mobile app video completion rate, demonstrating the effectiveness of AI in creating meaningful consumer interactions.

Pivot Bio's Increased Consumer Awareness Through AI Conversations

• Educational AI Interactions for Agriculture: Pivot Bio used Conversations to increase awareness and education about its innovative solution for sustainable nitrogen feeding to crops.

• Meaningful Interactions and Engagement: The campaign drove a 5% conversion rate and a .59% engagement rate on The Weather Channel app, significantly higher than the benchmark, indicating the potential of AI conversations in raising awareness and engaging consumers in specialized industries.

TruGreen's Successful Spring Campaign Surpassing Benchmarks with AI

• Weather-Triggered Advertising: TruGreen leveraged IBM Watson Advertising’s understanding of weather’s impact on consumer behavior to deliver a mix of accurate weather and location data, content advertising, and native marketing.

• Impressive Campaign Performance: The campaign reached a 0.45% CTR, over 4x higher than the Google Rich Media Benchmark, and boosted ad awareness significantly, showcasing how AI can be used to surpass industry benchmarks and achieve outstanding campaign results.

Lufthansa's Deepened Customer Engagement Through AI Conversations

Source: Cognigy

• Personalized Travel Planning Experience: Lufthansa used Conversations to reach and engage with travelers, encouraging them to explore a world of possibilities and rediscover their travel desires.

• Enhanced Engagement Metrics: The campaign drove an 8% conversation rate and an average of 41 seconds spent per session, with a total of 4 user-driven interactions per session, highlighting the effectiveness of AI in deepening customer engagement and interaction.

Hulu and IBM Watson's Innovative Subscriber Connection Methods

• AI-Powered Ad Experience: Hulu collaborated with IBM Watson Advertising on a targeted, AI-powered ad experience to build awareness for the Hulu brand and differentiate their services.

• Significant Engagement and Awareness: The campaign served 44 million total impressions, with 18,000 active user sessions and 3,500 conversations, leading to 3,000 clicks to Hulu.com and a substantial increase in time spent, demonstrating the power of AI in creating innovative and engaging subscriber connection methods.

Highlighting AI in Advertising Examples from Famous Campaigns

World Wide Fund's Innovative #WORLDWITHOUTNATURE AI Campaign

• Creative Community Collaboration: The World Wide Fund for Nature (WWF) collaborated with the AI/CC Creative Community and Brave Bison to create a powerful campaign that imagines a world without wildlife. This campaign was part of their annual #WORLDWITHOUTNATURE initiative, which asks companies to remove wildlife from their branding to highlight the importance of biodiversity.

• Impactful Imagery: Diverse creators used AI tools to generate images depicting desolate landscapes and people wearing masks, driving home the stark reality of a world without nature. These compelling visuals were designed to evoke a sense of responsibility and urgency to protect the environment.

Analyzing the Key Success Factors of the WWF Campaign

• Emotional Engagement: The campaign's success was largely due to its ability to emotionally engage the audience by presenting a grim future that could become a reality if action is not taken. The use of AI in advertising examples like this demonstrates the power of visual storytelling in raising awareness and prompting action.

• Brand Participation: The virality of the campaign was fueled by the participation of well-known brands like FoodPanda and Earth Hour, which helped spread the message further and engage a wider audience.

Heinz's Unique Approach to Generative AI in Advertising

• Interactive and Fun Campaign: Heinz leveraged generative AI to create a playful and interactive campaign by asking the AI art generator, "What does AI think ketchup looks like?" The brand then shared the AI's imaginative responses, such as "ketchup in outer space," on social media and encouraged the audience to share their own AI-generated ketchup images.

• Audience Engagement: This unique approach not only showcased the brand's creativity but also actively involved the audience in the campaign, making it more engaging and memorable.

Exploring the Distinctive Features of Heinz's AI Campaign

• Leveraging Generative AI: Heinz's campaign is a prime example of how brands can use generative AI in advertising to create fun and engaging content that resonates with the audience. The campaign's success demonstrates the potential of AI to add a creative and interactive dimension to brand messaging.

• Community Involvement: By involving the community in content creation, Heinz fostered a sense of participation and co-creation, making the campaign more relatable and shareable.

Nike’s Customizable ‘By You’ Campaign Powered by AI

• Personalization at Its Core: Nike's 'By You' campaign uses AI-powered personalization to allow customers to design their own shoes. Users can choose colors and design elements to create a unique pair of shoes, either online or in-store, offering a highly personalized and engaging shopping experience.

• Consumer Insights and Sales: The campaign not only provided a fun and unique experience for customers but also gathered valuable consumer insights and drove sales by understanding customer preferences and modifying future releases accordingly.

Unraveling the Uniqueness of Nike’s AI-Personalized Advertising

• Empowering Customers: Nike's campaign stands out by empowering customers to be part of the design process, making them feel valued and connected to the brand. This level of personalization is a testament to the potential of AI Advertising in creating unique and customer-centric shopping experiences.

• Data-Driven Customization: The use of AI to analyze customer preferences and provide personalized options demonstrates how data-driven AI Marketing Strategies can enhance customer satisfaction and brand loyalty.

Nutella Unica's Personalized Marketing Strategy Using AI

• One-of-a-Kind Product Experience: Nutella Unica used AI to create 7 million unique labels for its jars, making each jar as unique as the individual purchasing it. This innovative approach turned the act of buying Nutella into a personal and special experience for customers.

• Sales Boost and Brand Engagement: The campaign's uniqueness not only captured the attention of consumers but also led to a significant increase in sales, demonstrating the effectiveness of personalized marketing strategies in driving business growth.

Highlighting the Remarkable Aspects of Nutella's AI-Personalized Campaign

• Creativity and Individuality: Nutella's campaign is a prime example of how AI can be used to foster creativity and individuality in product marketing. By offering customers something unique, the brand successfully created a deeper emotional connection and enhanced customer engagement.

• Market Differentiation: The campaign set Nutella apart in a crowded market by offering a product experience that was both unique and personal, showcasing the brand's innovative approach to marketing and its ability to leverage AI for competitive advantage.

BMW 8 Series Gran Coupé's Distinct AI-Driven Advertising Campaign

• Artistic Integration: BMW's 8 Series Gran Coupé campaign featured AI-generated art projected onto the cars, transforming them into moving pieces of modern art. This approach not only showcased the car's luxury and design but also highlighted BMW's commitment to innovation and technology.

• Narrative Storytelling: The AI-powered projections told stories in light and shadow, turning each car into a narrative of luxury and sophistication. This unique approach to advertising set the campaign apart and captured the attention of consumers.

Identifying What Sets BMW's AI Advertising Apart

• Blending Technology and Art: BMW's campaign is a standout example of how AI can be used to blend technology and art in advertising, creating a visually stunning and emotionally resonant experience that engages consumers on a deeper level.

• Innovative Brand Representation: The campaign reinforced BMW's image as a leader in luxury and design, demonstrating the brand's ability to innovate and push the boundaries of traditional advertising.

Cosabella's Marketing Transformation Through AI

• Personalized Ad Campaigns: Cosabella used AI to craft ad campaigns that felt like personal conversations with customers. By understanding individual preferences and desires, the brand was able to create tailored messages that resonated deeply with its audience.

• Significant Increase in ROAS: The strategic use of AI led to a remarkable increase in return on ad spend (ROAS), demonstrating the effectiveness of personalized and AI-driven marketing strategies in driving business results.

Understanding the Unique Strategies Behind Cosabella's AI Digital Marketing

• Emotional Connection and Personalization: Cosabella's AI-driven campaigns are a testament to the power of personalization and emotional connection in advertising. By making each message feel like a personal note, the brand successfully engaged customers on a more intimate level.

• Data-Driven Creativity: The use of AI to analyze data and craft compelling messages showcases how brands can combine creativity with data-driven insights to create more effective and personalized marketing campaigns.

Conclusion: The Future of AI in Advertising

The future of AI in advertising looks promising, with continuous advancements expected to further enhance personalization, efficiency, and creativity. As AI technology evolves, so will its applications in advertising, offering even more sophisticated tools for brands to engage with their audience. 

For brands and marketers, staying informed about the latest AI developments and understanding how to effectively implement this technology will be key to staying competitive. Embracing AI Marketing not as a replacement but as an enhancement to human creativity and strategy will lead to more innovative and successful advertising campaigns.

The integration of AI in advertising promises a future where technology and human creativity work hand in hand to create more engaging, effective, and personalized campaigns. As we move forward, the synergy between AI and human insight will continue to shape the advertising landscape, offering exciting possibilities for brands and consumers alike.

FAQs

1. What is an example of an AI-generated ad?

An example of an AI-generated ad is Spotify's "Only You" campaign, with personalized audio experiences based on listening habits.

2. Is AI used in ads?

Yes, AI is widely used in ad creation, targeting, optimization, and personalization.

3. What are the different types of AI advertising?

The different types of AI advertising are dynamic ads, predictive targeting, AI-generated content, chatbots, and programmatic ad buying.

4. Which are the best AI advertising campaigns of 2023?

The best AI advertising campaigns of 2023 are Netflix's hyper-personalized recommendations and Amazon's anticipatory shipping.