Introduction

Generative AI is revolutionizing the advertising world. By automating the creation of ads, these cutting-edge technologies offer cost-effective and efficient solutions for businesses. Big companies are increasingly adopting generative AI in their advertising strategies. Why? Simple. It saves time and money.

Examples of Big Companies Using Generative AI for Ads

Mondelez (Oreo and Cadbury)

Mondelez, the parent company of Oreo and Cadbury, has embraced generative AI in advertising. They used OpenAI's DALL-E 2 to create ads. The results? Impressive cost savings.

WPP clients Nestlé and Mondelez managed to save "10 to 20 times" on their advertising expenditures. No small feat for such large corporations.

Unilever

Unilever, another major player in the consumer goods industry, has also turned to generative AI. They've developed their own AI advertising tools. The focus? Writing ad copy for their shampoo products.

By using AI-generated copy, Unilever can streamline the creative process and save on marketing costs. A win-win situation for the company and its customers.Learn more:

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